Build the sites you actually want to build
IndigoPress is the publishing CMS your designers will enjoy, your clients will keep, and your retainer will earn — by building things, not patching them.
The Shift
WordPress agencies were left holding the work nobody wanted: plugin emergencies, Gutenberg regressions, and maintenance retainers that feel like mob shakedowns.
The designer who once joined, aspiring to create beautiful sites,
is today grinding out block.json files.
IndigoPress flips this. Features ship in the design template, not in a plugin market your client browses without you. Design templates are plain HTML, CSS, and JS — code you already know.
For agencies: less plumbing, more design.
Why it works for agencies
The design template is the extension
In WordPress, the theme is decoration and plugins do the work — leaving you out of every feature decision. In IndigoPress every new capability is design template work.
A live blog, a podcast section, a sponsored-content treatment, an election-night widget. That’s all you. Recurring revenue that’s actually building, not patching. IndigoPress is the foundation on which it all happens.
What you get
IndigoPress is early. Day-one partners get a direct line to the developer building it, a real say in what ships next, and co-marketing support when you publish a case study worth sharing. The sooner you partner, the more influence you have on where this goes.
You’re a fit if
You build for editorial clients — newsrooms, magazines, trade press, analyst sites, expert blogs. Your team has designers and frontend developers, not just WordPress installers. You sell ongoing relationships, not one-off builds.
Probably not a fit if
Most of your work is e-commerce or marketing-heavy. Your business survives by peddling WordPress plugin licences and managed-hosting margins. Your clients want to self-install features and resist a model where capability comes through their agency.
How to start
Tell us about your shop in three lines — agency name, website, and the kind of clients you serve. If it looks like a fit, we’ll reply within three business days with sandbox access.